Strategy, frameworks, and the analysis behind B2B pipeline that compounds.
4 Stats That Will Change Your Approach To Marketing
1. 74% of marketing directors have little to no confidence they have the right technology in place to achieve their marketing goals.(Nielsen.com) It’s easy to get excited about the capabilities that some of the modern tools today offer. Email automation, lead scoring, real-time metrics… they’re all great to have – if you know what to … Read more
4 Strategies to Improve Your Marketing That Don’t Include PPC
Pay-per-click advertising is a very reliable way to drive traffic to your website. But it’s not the silver bullet. Here are a few other ways you can supplement your PPC campaigns to improve your marketing outcomes. 1. Write pain-point content There’s only one thing your buyer cares about: solving their problems. When it comes to … Read more
Using Landing Pages to Boost Your Conversion Rate: Part 2
Last week, we talked about landing pages and their importance for your business. Today, we are going to talk about our favorite tool out there to build them. What it is: We understand the importance of landing pages, but how do we build them, and more importantly, make them look great and work perfectly? Enter … Read more
Using Landing Pages to Boost Your Conversion Rate
Every business understands the hard work that goes into getting people to visit your website. The next step is to get them to convert, but how? Landing pages. What it is: A landing page is a web page that allows you to collect a visitor’s information such as name, email, and phone number. It should … Read more
Using Social Media Within Your B2B Sales Process
Social media is everywhere in today’s world and every company is using social media platforms for advertising. Whether it’s building a brand following on their own pages or running paid ads, every ecommerce and B2C company is using it. But as a B2B, how should you be utilizing social media’s ad platforms? All Your Customers … Read more
What is Customer Acquisition?
What do all businesses need to survive? Customers. Every business needs customers to earn money and grow. Customer acquisition is the process a company follows to get new customers. A thorough customer acquisition plan would include specific goals, strategies, the necessary activities to achieve their goals, and the metrics you’ll regularly watch to know what’s … Read more
What to Consider When Searching for an Inbound Marketing Agency
After reviewing your marketing goals, you realize you’re not meeting them. You have a great marketing team, but something is missing. You realize you need the help of an inbound marketing agency. But where do you start your search for your partner? The problem is, not all agencies are the same. Even the BEST agencies … Read more
Updates to Google Ads and How They Benefit Your Business
Google is constantly updating their Ads service to stay competitive and to bring businesses the most value. Their message through all of these changes is clear; they want to make it simple to build, maintain, and be successful in running ads. Google’s goal is to give businesses the best ads experience for their money. Here … Read more
How to Build and Scale a (Meaningful) Content Strategy
By now, we’ve all heard the phrase, “content is king.” Content is what influences consumers and companies to make decisions on anything from where they buy their groceries to what company will provide their supply chain services. Content is a powerful component in any marketing strategy, and here’s why: 47% of buyers viewed 3-5 pieces … Read more
Why vs. What: Differentiating You From Your Competition
Pain Points Vs. Products Which are you selling? It may seem like an insignificant difference, but the best sales teams don’t actually aim to “sell products” but rather solve problems. Which sounds more appealing to you? – “Buy my product!” – “Dealing with a headache? This is what’s causing that pain…” Why vs. What One of the biggest … Read more
Why Your Marketing Technology Stack is So Important
No matter what business you may be in, your marketing technology stack is a critical part of your success and is a big determining factor in the effectiveness of your advertising and marketing efforts. What is a marketing technology stack and why does it matter? What Is A Marketing Technology Stack? What Are Its Components? … Read more
Why Your B2B Website Should Have a Chatbot
In the digital age, consumers want to connect with a company as soon as they come across their website. 44% of B2B consumers say the main reason they abandon websites is because there’s no contact info immediately visible. What better way to connect than with a chatbot? 22% (11 out of 50) of the fastest-growing … Read more