Strategy, frameworks, and the analysis behind B2B pipeline that compounds.
2019 Marketing Trends to Watch for in the B2B Space
If you’re in the B2B marketing industry, you may be wondering what innovations and trends are likely to occur in 2019. We’ve put together a list of the trends that we think will be the most significant in the New Year. 1. An Account-Based Marketing & Sales Approach Account-based marketing (ABM) has been a hot … Read more
Facebook Ads vs. Google Ads: Which is Better for My Business?
One of the most common questions that we’re asked by people new to pay-per-click (PPC) advertising is whether their budget is better spent on advertising on Facebook or on the Google Ads platform. And, most of the time, our answer is the same; “It depends on what your goals are!” Both platforms can be great … Read more
Unleash the Power of the Hashtag
In social media marketing, the hashtag is one of the most powerful tools you have in your marketing arsenal. With a hashtag, you can easily tag photos and posts to make them easier to browse, build buzz, and connect with individuals and businesses all over the world. But how do you use them correctly and … Read more
Is Your Manufacturing Customer Acquisition Strategy R.S.P.?
“Begin with the end in mind” is one of The 7 Habits of Highly Effective People in the famous Stephen Covey’s bestseller. In its simple form, it refers to always having the image of the end of something (in his case, your life) as your frame of reference to evaluate everything else. It’s about starting … Read more
Want to Increase Your Close Rate? Look at Your Proposal Process
When we think about increasing our close rates, we often look at new sales techniques, advanced software, or strategies that can help us sell more effectively. But very few of us explore the backend of the process. However, the proposal process is absolutely essential for a quick sale. Negotiations and proposals that drag out too … Read more
The Benefits of Google Data Studio for Your Business
Interested in better analytics and data metrics, and growing your business? You should be using the Google Data Studio. This tool is the newest product in the Google Analytics 360 Suite. It pulls information from data collection programs into one single, centralized dashboard, delivering streamlined interactive reports. In this article, we’ll take a quick look … Read more
Video Needs to Play a Role in Customer Acquisition
In our modern world, video is king. Online video consumption continues to rise at an astonishing pace – it’s estimated that video represents up to three-quarters of all internet traffic, and that this number will rise to 80% by 2019. People are watching videos on the internet all the time. More than 500 million hours of video are watched each … Read more
What is Agile Acquisition?
We drive results for our clients in any market using a unique strategy called Agile Acquisition. ‘Agile’ uses a combination of marketing & sales channels to simultaneously attack your market from every angle. Then we continually reassess your results and fluidly shift our efforts to what’s working, so you get results like you’ve never seen … Read more
3 Reasons You Should be Using Chat in Your Acquisition Strategy
Online chat use for customer communication is becoming increasingly common. In 2009, around 38% of all internet users regularly made use of chat features. By 2015, that number had risen to 65% – due to the influence of social media, chat services like Facebook Messenger, and widespread adoption of smartphones. Obviously, online chat isn’t going anywhere any … Read more
Why You Need to be Sharing Consistent Content (For Free!)
Content marketing is an extremely valuable tool – and a great content marketing strategy takes quite a bit of time and effort from your marketing team. Because of this, many companies are tempted to commit the #1 sin of content marketing – walling all of their content behind e-mail address forms, consultation signups, and other … Read more
How Pay-Per-Click Advertising Levels Playing Fields
Small businesses can have a tough time in today’s hypercompetitive, globally-focused corporate environment. When your business is facing a competitor with more resources, a higher marketing budget, and a larger market share, it can be very intimidating indeed. However, the innovations of the 21st century have brought a fantastic way that can help level the … Read more
3 Key Components of a Spectacular Paid Advertising Campaign
Part of the inbound marketing mix mentions an investment in paid advertising. If you’re able to allocate a budget for paid ads are not running paid advertising campaigns, you’re missing out. Great SEO and content can continue to drive visitors to your website, but if you want to get more quality eyeballs to your site quickly, paid … Read more