Strategy, frameworks, and the analysis behind B2B pipeline that compounds.
Grey Matter or Full Time Employee?
Every business, large or small, needs a marketing team to build brand awareness and work with the sales team to get conversions. But having a full-time employee, or multiple, may not be the most cost effective way to tackle your sales and marketing needs. Are you stuck in the decision between hiring another full-time employee … Read more
What is Marketing Automation?
Marketing Smarter, Not Harder Gone are the days of hand-typing each email, each personal message, posting each social media engagement. In the current state of marketing, you need to move as fast as the world does to stay ahead, or at least caught up. As your business grows, so should your marketing techniques. Enter marketing … Read more
Selling With Psychology
How to land more sales when you focus on the buying brain Meeting your prospect in the middle and being in the right place at the right time doesn’t often just happen. There is planning and research that goes into making the perfect sales pitch and, more importantly, landing the sale. We at Grey Matter … Read more
Content Topics That Help Your Sales Process
These are THE 5 content topics guaranteed to drive the most traffic, leads, and revenue Historically, sales has been viewed as a “need to have” activity, whereas marketing has been considered a “nice to have” activity. We don’t blame companies for not seeing the value in marketing, if it’s not connected to driving more sales … Read more
What is HubSpot and How Do We Use It?
HubSpot is a CRM web-based platform aimed at growing businesses through inbound marketing. Helping businesses tackle everything from education to email marketing, HubSpot is the tool that has it all for companies of any size. With three main “hubs,” Hubspot offers management of: Marketing: Marketing software to help you grow traffic, convert more visitors, and … Read more
Achieve More With Your Lead Capture Forms With Clearbit Forms
What it is: Clearbit Forms is a form-building tool that makes it incredibly simple to gather information about a lead without them having to type it. It can be customized and used on your website, app, landing page, etc., and easily integrates with your CRM. The integration feature helps compile your new leads and update … Read more
RSG Has Become Grey Matter
We live in an incredibly noisy world today. In the marketing industry alone, there are over 45,000 agencies. Tough break for us, huh? More importantly, how do you make a decision about who the right fit for your business is? That’s why we’re thrilled to share these exciting updates with you. What’s happened? Ready Set … Read more
Three Tips for Managing Your Inbound Leads
According to Hubspot, inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. While outbound marketing interrupts your audience with content they don’t want, inbound marketing forms connections they’re looking for and solves problems they already have. Making sure you manage your leads properly will lead to … Read more
Do Pop-Up Ads Work?
Why You Should Drop Disruptive Advertising for Inbound Marketing Everyone can agree pop-up ads are annoying. They’re unwanted and disruptive for web page viewers, making for a bad UX. 73% of internet users automatically disapprove of pop-up ads. When a website user is bombarded with pop-up ads, they are immediately inclined to click away from … Read more
Marketing Automation Software: Friend or Foe?
Take the first steps to determine if you need such tools and if so, which tool is right for you Here’s the lay of the land to get your bearings These tools do have amazing capabilities, and their sales departments will dazzle you with what’s possible. Sounds pretty slick, right? Sure is. However, lest we forget, these … Read more
How to Optimize Your Website’s UX with Digital Tools
Businesses are always looking for better ways to understand their customers. One of the largest interactions a buyer has with a company is with their website. It takes about 50 milliseconds (that’s 0.05 seconds) for users to form an opinion about your website that determines whether they like your site or not, whether they’ll stay … Read more
4 Questions We Are Asked Every Week
1. “We sent out an email but didn’t hear back from anyone.”Just because it hasn’t worked yet doesn’t mean it won’t work at all. Despite the fact that email spam is one of the most hated aspects of the marketing space, it remains one of the most effective communication platforms for B2B sales. The trick … Read more