Brand projects priced to the depth of the work.
Positioning, messaging, visual identity, and brand architecture quoted as projects, not retainers. Pricing depends on market complexity, scope of the system, and how much rolling-up there is amongst your existing brand assets.
Custom-quoted, scoped, and never billed by the hour.
We price branding work as projects because every brand challenge has a different shape. A repositioning sprint for an existing brand is a different scope than a full identity build for a newly-spun-out company. Here's how we get to a number.
Scoping conversation
We sit with you for an hour. We learn the business, the market, the buyers, and what's broken about how you show up today. No charge, no obligation.
Written proposal
We send a proposal that lays out the scope, the deliverables, the timeline, and the fixed price. No hourly estimates. No fee creep amongst phases.
Build and deliver
Work happens in defined phases with checkpoints, not endless rounds. The price quoted is the price paid. Always.
Three common scopes. Many variations.
Most branding engagements fall into one of three shapes. Final pricing is always quoted to the specific scope of the engagement, but here's the typical range:
Brand Audit and Repositioning Sprint
$25K to $60KWe audit your current brand, interview customers and prospects, and rebuild your positioning, messaging architecture, and value proposition. Visual identity refresh optional. Best for established companies whose positioning hasn't kept up with the market.
Full Brand Identity System
$60K to $150KPositioning, messaging, naming, logo, visual identity system, brand guidelines, and primary brand applications (web, sales, social). Best for newly-spun-out companies, post-merger consolidations, or major rebrands.
Brand Architecture and Portfolio Strategy
$80K to $200K+Multi-brand portfolio strategy, brand architecture decisions, naming systems, and identity rollouts across product lines or business units. Best for companies amongst multiple acquisitions or product lines that need a coherent system.
Ranges shown are typical. Final pricing is always quoted to the specific scope of the engagement.
Strategy, design, and the rollout.
A typical engagement includes work across three areas. The exact mix depends on what's in scope:
Strategy & Discovery
Identity & Design
Activation & Rollout
Brand work built for B2B reality.
Most agencies treat B2B branding like consumer branding with smaller budgets. We don't. B2B brands serve buying committees, not consumers. They live in long sales cycles, not impulse purchases. They're judged by sales teams, not focus groups. Our approach is built around all of that.
Positioning before pixels
We don't start with mood boards. We start with the buyer, the market, and the meaningful difference. Visual identity follows positioning, not the other way around.
Built for sales, not awards
Every brand asset gets pressure-tested against the question, will this help the sales team win the deal? If the answer is no, it doesn't ship.
Buying committee tested
We pressure-test messaging amongst the actual roles that have to approve a deal. Champion, technical evaluator, financial buyer, executive sponsor. Every voice in the room.
Activation included, not extra
The brand only matters if it ships. Sales templates, digital applications, and rollout materials are part of the scope, not a separate quote that arrives months later.
Custom-quoted projects, answered.
Why don't you have a price list?
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Because every branding engagement has a different shape. A small repositioning sprint and a full multi-brand portfolio rebuild aren't the same scope, the same timeline, or the same number of stakeholders. Quoting them as if they were would either overcharge for the small work or undercharge for the big work.
How long does a typical branding project take?
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A repositioning sprint runs 8 to 12 weeks. A full identity system runs 14 to 20 weeks. A portfolio architecture project can run 4 to 9 months depending on the number of brands in scope.
Do you handle the rollout, or do we have to build everything ourselves?
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We handle the rollout. Sales collateral templates, web design direction, digital applications, and internal launch materials are all part of the scope. We don't ship a logo file and a PDF and call it done.
Can I phase the work to spread the investment?
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Yes. We frequently break larger engagements into discrete phases with their own checkpoints and deliverables. You can pause amongst phases without losing momentum.
Will this work amongst our existing marketing and sales teams?
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It has to, or the brand won't survive contact with reality. Marketing and sales are at the table from day one. We train them at launch and stay engaged through the first quarter of the new brand in market.
Want to combine this with subscription strategies? See the pricing overview.
Ready to scope a brand project?
Tell us about the business and the brand challenge. We'll send back a written proposal with scope, timeline, and a fixed price.