Strategy, frameworks, and the analysis behind B2B pipeline that compounds.
How To Define A B2B Digital Marketing Budget
7 minute read Note to the reader. This is detailed because it’s important. The Big Question for Manufacturing Marketing is… “How much should we spend on digital marketing in 2022? (or any given year) When meeting with company CEOs, along with their sales and marketing leaders, the question will inevitably come up during the conversation, … Read more
What You Need To Know About Email Marketing
Email Marketing: What You Need to Know Email marketing. We’ve said it before and we are going to repeat it: email is not dead. It remains one of the most effective ways to communicate to your customers and target customers. In fact, according to Snov.io, 89% of marketers use email as the primary channel for … Read more
Considering a new sales and marketing partner?
Here are 3 things your new marketing partner must deliver for growth success in 2021 and beyond You’re under pressure to grow. But it’s 2021 – there are more channels and strategies than ever “you’re supposed to be using.” You’re considering new technology that’s supposed to revolutionize your approach, new sales reps to increase activities, … Read more
New Changes To Google’s Algorithm
What You Should Know 30-second summary from Search Engine Watch: Google plans to update its algorithm in 2021 to include a factor called Page Experience. This includes existing Google Search signals such as mobile-friendliness, safe-browsing, HTTPS, and intrusive interstitial guidelines. It also includes metrics in Google’s Web Vitals to do with a site’s loading speed, … Read more
3 Ways to Improve Low Sales Output and Turnover With Marketing (In Less Than 30 Days)
There are nearly 150,000 ‘sales related’ open positions on LinkedIn right now. This indicates that a lot of companies are gunning for some more productivity on the sales front. Hiring a new sales rep is often the first thing companies want to do to boost their sales output. The question is, is another sales rep … Read more
3 Ways to Improve Your Investment in Sales Training
How ready is your sales team to absorb the value of sales training? Buyer beware, before you invest time and money into “rallying the troops” for 2021, you’ll want to consider the full strategic approach to determine if training is your first step. Demand for sales training and sales coaching is high: There are tens of … Read more
3 Skills That Make a Successful SEO Content Writer
If you’re an SEO content writer, there are a few key skills you need to develop to rise above the pack and write amazing, search-optimized content. In this blog from Grey Matter, we’ll take a look at the top 3 skills that make a successful SEO content writer. 1. Strong & Diverse Writing Skills First … Read more
Want Marketing To Support Sales? Ask The Sales Team These Questions
Time and time again we enter an organization only to hear (or maybe we’ve already heard) that there’s ‘a lack of sales & marketing alignment’. Like most relationship problems, this tends to fall on a lack of communication. We wanted to share the 18 questions that we ask sales teams to complete as part of … Read more
3 Tips For Your Google Ads Campaigns
3 Tips For Your Google Ads Campaigns – Make The Most Of Your Ad Spend Google Ads is a powerful tool, but it can be hard to know how to make the most of your ad spend and get the best results for your marketing campaign. In this blog, we’ll discuss 3 simple tips you … Read more
Understanding Cross-Domain Tracking – The Basics, Its Importance & How To Get Started
Understanding Cross-Domain Tracking – The Basics, Its Importance & How To Get Started If you have multiple websites or sub-domains for your business and you want to track them in the same Google Analytics account, you need to understand cross-domain tracking and how it works. In this blog, we’ll discuss the basics of Google cross-domain … Read more
Content’s Role in Building a Winning Formula for Customer Acquisition
In the world of business, customer acquisition can be a bit of a “white whale.” Every company wants new customers – new customers mean more growth, greater profits, and a healthier business. But some companies have little success attracting new business as buyers continue to shift the way they make purchasing decisions. Why do some … Read more
How To Increase Your Landing Page Conversion Rate
It takes 15 seconds to tie your shoelaces, 15 seconds to change your mind about what you want for lunch, and according to Chartbeat, less than 15 seconds to capture the attention of 55% of your audience before they leave your page. If you’re using the internet to drive business you know the (not so) well-kept … Read more