Strategy, frameworks, and the analysis behind B2B pipeline that compounds.
Is Your Manufacturing Customer Acquisition Strategy R.S.P.?
“Begin with the end in mind” is one of The 7 Habits of Highly Effective People in the famous Stephen Covey’s bestseller. In its simple form, it refers to always having the image of the end of something (in his case, your life) as your frame of reference to evaluate everything else. It’s about starting … Read more
Want to Increase Your Close Rate? Look at Your Proposal Process
When we think about increasing our close rates, we often look at new sales techniques, advanced software, or strategies that can help us sell more effectively. But very few of us explore the backend of the process. However, the proposal process is absolutely essential for a quick sale. Negotiations and proposals that drag out too … Read more
The Benefits of Google Data Studio for Your Business
Interested in better analytics and data metrics, and growing your business? You should be using the Google Data Studio. This tool is the newest product in the Google Analytics 360 Suite. It pulls information from data collection programs into one single, centralized dashboard, delivering streamlined interactive reports. In this article, we’ll take a quick look … Read more
Video Needs to Play a Role in Customer Acquisition
In our modern world, video is king. Online video consumption continues to rise at an astonishing pace – it’s estimated that video represents up to three-quarters of all internet traffic, and that this number will rise to 80% by 2019. People are watching videos on the internet all the time. More than 500 million hours of video are watched each … Read more
What is Agile Acquisition?
We drive results for our clients in any market using a unique strategy called Agile Acquisition. ‘Agile’ uses a combination of marketing & sales channels to simultaneously attack your market from every angle. Then we continually reassess your results and fluidly shift our efforts to what’s working, so you get results like you’ve never seen … Read more
3 Reasons You Should be Using Chat in Your Acquisition Strategy
Online chat use for customer communication is becoming increasingly common. In 2009, around 38% of all internet users regularly made use of chat features. By 2015, that number had risen to 65% – due to the influence of social media, chat services like Facebook Messenger, and widespread adoption of smartphones. Obviously, online chat isn’t going anywhere any … Read more
Why You Need to be Sharing Consistent Content (For Free!)
Content marketing is an extremely valuable tool – and a great content marketing strategy takes quite a bit of time and effort from your marketing team. Because of this, many companies are tempted to commit the #1 sin of content marketing – walling all of their content behind e-mail address forms, consultation signups, and other … Read more
How Pay-Per-Click Advertising Levels Playing Fields
Small businesses can have a tough time in today’s hypercompetitive, globally-focused corporate environment. When your business is facing a competitor with more resources, a higher marketing budget, and a larger market share, it can be very intimidating indeed. However, the innovations of the 21st century have brought a fantastic way that can help level the … Read more
3 Key Components of a Spectacular Paid Advertising Campaign
Part of the inbound marketing mix mentions an investment in paid advertising. If you’re able to allocate a budget for paid ads are not running paid advertising campaigns, you’re missing out. Great SEO and content can continue to drive visitors to your website, but if you want to get more quality eyeballs to your site quickly, paid … Read more
The Buyer’s Journey Has Changed. Have Your Sales and Marketing?
Marketing is a very old tradition, as is sales. One can imagine salesmen haggling with customers in the marketplaces of ancient Babylon. Where there is trade, there is sales. In the early 20th century, one Frank Hutchinson Dukesmith wrote an article for Salesmanship Magazine that presented the first break-down of the buyer’s journey. He used the acronym … Read more
5 Ways to Repurpose Your Content
You probably put a lot of hard work into your content marketing strategy. Unfortunately, you don’t always have the time to create articles that are informative and valuable. When this happens, repurposing old content may be a great way to keep your audience engaged, get traffic, and make the most out of your efforts. Here … Read more
Why Your B2B Company Must be Thinking About Conversion Rate Optimization
You are working tirelessly to grow your customer base and take your business to the next level. Your social media marketing is on-point, the content you create is focused on adding value to your prospects’ lives, and your emails are generating more clicks than ever before. There’s just one problem: although you seem to be … Read more